This section is meant to present current special interest topics in business.
“Neuromanagement uses cognitive neuroscience, other life science, and technology to analyze economic and managerial issues. It focuses on exploring human brain activities and mental processes when people are faced with typical problems of economics and management. … The main research areas include decision neuroscience, neuroeconomics, neuromarketing, neuro-industrial engineering, and neuro-information systems.”
- Are We Entering an Era of Neuromanagement?
Blog post by James Heskett, Harvard Business School Working Knowledge.
- The Neural and Psychological Basis of Herding in Purchasing Books Online
Article via EBSCO’s Academic Search Premier database. “In this study, event-related brain potentials (ERPs) were used to investigate the neural and psychological bases of consumer herding decision in purchasing books online.”
- Neuromanagement Laboratory, Zhejiang University
Established in 2006 by professor Qingguo Ma, the first person to conceptualize neuromanagement.
- Optimum Talent’s Leadership Neuromanagement Centre for Business
“…obtain valuable insights on how your brain works, what that means for your behavior and apply this learning in your business.”
Open Business Models
Recommended Readings by Paul Stacey (Creative Commons)
Theory of Constraints
“The theory of constraints (TOC) is a management paradigm that views any manageable system as being limited in achieving more of its goals by a very small number of constraints. … TOC adopts the common idiom ‘a chain is no stronger than its weakest link.’”